Purpose: In this training, you will study and analyze market needs, and learn to combine the marketing perspective of developing products based on the analysis results and the branding that acquires added value by making use of regional characteristics. . In addition, learn step by step and three-dimensionally the efforts of Japan, especially Okinawa, related to the issues in the field (policy, experience leading to implementation, background and process, etc.), and also include not only successful cases but also failure cases , and how they are applied in society, the trainees aim to acquire the ability to carry out regional development based on marketing theory.
Participants: 9 people from 8 countries
Breakdown: Albania, Fiji, Kenya, Philippines, Samoa, Sri Lanka, Sudan, Zambia
Improvements and suggestions for next year: The "Product Branding and Marketing Utilizing Local Resources" course provided nine participants from eight countries - Albania, Fiji, Kenya, the Philippines, Samoa, Sri Lanka, Sudan, and Zambia - with practical knowledge and skills to recognize the value of local resources and leverage them in the marketplace. Rather than simply developing products, adding a story and history to them and branding them was a new perspective for the participants, and this perspective was reflected in many of their action plans. We hope that the action plans developed here will take root in each country and contribute to the promotion of local industries and the improvement of people's lives.